CLIENT: Jockey International, Inc. (www.jockey.com)
BRIEF: Jockey International, Inc. is a Wisconsin-based manufacturer, distributor, and retailer of underwear, sleepwear for men, women, and children. As one of their web designers, I was responsible for developing assets for their digital and email campaigns.
Wild Rice Restaurant
In 2013, The Art Institute of Wisconsin opened a student-run restaurant. I was asked to create the brand identity and concept for this restaurant. I created Wild Rice Restaurant. The brand strategy included the naming of the restaurant, logo design, business card and concept deliverables based on the design brief.
The goal of this project was to tie the restaurant not only to the local ingredients used in its dishes, but the rich history of Wisconsin.
This was a mini advertising campaign for Naked Juice. I created the campaign strategy based on their values. Naked Juice is dedicated to the environment and to healthier bodies.
Created an ad campaign to go along with LegoClick.com, an online community that brings together innovators, designers, artists and creative thinkers to develop new ideas related to toys.
Where to Stay, Where to Meet
Where to Stay, Where to Meet is Milwaukee Business Journal's ultimate guide to selecting meeting, convention and hospitality facilities across the Milwaukee, Madison, Wisconsin Dells metropolitan regions. I designed and produced the full publication.
The Guide to Wealth Management is an annual advertorial published by the Milwaukee Business Journal on investment advisement for top executives. I designed and produced the full publication.
Healthy Breaks are a series of print ads surrounding nutritional health. I created a series of print ads that address the visual juxtaposition of unhealthy snack choices and a health alternative for students and young adults
Various client and in-house ads created for the Milwaukee Business Journal. This section also includes some personal work.
Various logos created for Milwaukee Business Journal or personal clients.