Role: As Head of Creative and Marketing at MICHAEL M, I led the brand’s design, marketing, and creative strategy, overseeing the full lifecycle of projects from concept to execution. I played a key role in expanding the brand to over 200 retailers across the US and Canada, including directing a rebrand and launching the M Collection fashion jewelry line.

Deliverables: Print campaigns, digital ads, social media, visual merchandising, experiential, marketing collateral, packaging, OOH